Scams & deception
AI can make a scam look more convincing. The checks still matter.
Voice
Impersonation calls
A familiar-sounding voice is not proof of identity. End the call and make contact independently using a trusted number.
Video
Deepfake video
Do not rely on visual appearance alone where money, access or sensitive information is requested.
Messages
AI-written phishing
Good spelling no longer makes an unexpected message trustworthy. Check the sender, destination and request itself.
If you suspect a scam
- Stop the interaction and do not send money or credentials.
- Verify the person or organisation through an independent route.
- If you have exposed an account, contact the relevant bank or provider promptly.
- Preserve relevant messages, numbers or transaction details.
- Use the appropriate official UK reporting route.
For current cyber-security guidance, see the National Cyber Security Centre ↗.